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How To Market With Real Estate Postcards
Veteran real estate agents realize how fierce the competition to sell homes is, and that the agent who can build brand identity will be able to increase sales and commissions. Agents who use real estate postcards in their marketing campaign, are able to build brand identity, and establish themselves as sales experts. A postcard, used strategically, can help an agent take his business to new levels. A postcard is a relatively inexpensive promotional tool and it is possible to blanket a specific area with mailings for a lot less than one might think.
The agent’s objective is put a postcard in a homeowner’s hand, and for that homeowner to hold onto the card, rather than to throw it away. One way to insure that the homeowner keeps the card, is to add something of value to the card. For instance, placing a calendar, a cooking recipe, or housecleaning tip, on the card, makes the card more than a promotional message.
Agents should schedule monthly mailings so that homeowners get used to receiving the cards, and the valuable information that comes along with the agent’s promotional message. This is a long term strategy, so the sales person should expect to see results no earlier than six months from the initial mailing. However, the sales person with initiative, can speed her results by doing personal follow up.
It usually takes 6 to 12 months to see results from a postcard marketing campaign. But results could come sooner if an agent follows up the mailings with personal visits, or with telephone calls. A lot of agents have forgotten the power of personal meetings because they are too busy looking for on line leads.
The agent that uses a postcard marketing campaign will set herself apart from other agents. House owners would rather work with an agent they know, rather than with a stranger. If a homeowner has received a series of mailings from an agent, who has taken the time to call or come to their door, the homeowner is more likely to call that agent when he wants to sell his house.
The cards should be printed on high quality stock paper. The cards should be large enough to grab the homeowner’s attention. The agent’s photo should be on the card in order to personalize the sales message. The agent’s website address should be listed prominently on the card with an invitation to the homeowner to visit the website.
The foreclosure crisis is in the news everyday because many people are losing their homes because they cannot pay their house payment. The agent who specializes in foreclosures can use postcards to alert homeowners in distress to his services. The house owner who is facing foreclosure will hold onto a card from an agent who can help him avoid foreclosure.
Veteran real estate agents understand that the competition to sell properties is fierce, and the agent who wants to succeed has to separate himself from other agents. One way an agent can separate himself from other agents is to start an effect marketing campaign using real estate postcards as a marketing tool. The postcard used strategically can help an agent build his brand and increase his commissions.
Tori is a real estate consultant who specializes in real estate marketing solutions.
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