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Patient Testimonials + Medical Spas
Skin Clinic Marketing: Strategies for getting and using patient testimonials
Trusted Cosmetic Medical Associations: ASAPS, AAD, FACS, or ASDS logos on your site build patient trust. Of course, these medical associations understandably restrictive and very protective of their “status”. This leads to less the formation of restrictive medical associations. MAPA was formed was to add some legitimacy to a group of non-core physicians practicing cosmetic medicine that wouldn’t be accepted to core physician associations.
Large Third Party Endorsements & Validations: The Botox “Diamond Level Injector” status is an example of third party endorsement (by Allergan) as are others that are run by companies trying to help their physician customers. (Medical Spa Marketing links to your site are also a third party endorsement.) Interestingly, many third party endorsements actually have a more favorable impact for patients searching on the web than association endorsements since the third party is often more “relevant” to the information a patient is looking for.
These kinds of accolades or promotions from prominent third-party players can be valuable, it validates your practice and provides a level of instant comfort that you’ve already been checked out by someone who knows.
Target the places your patients are already looking for information about you or other laser clinics: Most important is your current skin clinic or existing patient base but you’ll be able to get the endorsements of other prominent businesses and individuals if you’re smart about how you go about it. You can always throw in a discounted Botox treatment.
Identify third-party recognition programs: These are most often paid inclusion but there are ways to get these types of third party endorsements for free, or at reduced cost.
Prepare press and media write-ups: Your local media only runs two types of story; we found something greate out and we’re sharing it with you… and, we found out something we thought was good, but we found out it was really bad and we’re now telling you why. That’s it. Uncover the ways to build this kind of content that you can use on your own site, and share with you local media outlets so you don’t fall into the second category.
Provide ready-made strong human interest and strong visuals of your laser clinics patients. (Learn how to manage your photos and make them more than just snapshots.)
Learn how to get patient testimonials that are truthful, candid, and really work.
Look for latent patient traffic that grows over time, not spikes, from these techniques: The effective use of third party endorsements and patient testimonials work and drive patient flow, but it’s not a technique that provides an instant boost. It’s begins a trend and can take a few months to get rolling.
If you’re increase your sales, start now, your skin clinic, cosmetic dermatology clinic, or plastic surgery practice will continue to reap the rewards.
High Times Medical Cannabis Cup 2011 – June 25th – A Few Photos
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